CASE STUDY This Works
The enduring identity behind This Works.
We designed it from day one. Our identity is still defining the brand more than twenty years later.
the problem
To create and define a whole new category of modern natural beauty with 8 products.
what we did
We designed a robust and distinctive lowercase identity and unique colour system that would scale across new products, define new categories and translate effectively in international markets.
what changed
This Works is sold in more than 50 countries across the world. The pillow spray alone has sold more than 12 million bottles worldwide.
A SYSTEM THAT KEEPS GIVING
The original identity, continually reimagined for new products and collections.
