CASE STUDY Lily Allen, West End Girl
Packaging that launches a moment.
One portrait and a polka-dot pattern, carried across records, packaging and a worldwide campaign.
the problem
Give West End Girl a visual world that could carry from record sleeve to global campaign.
what we did
We took one pattern and one striking portrait and rolled it out across vinyl, CDs and a worldwide campaign.
what changed
Lily Allen’s album cover became a defining image and a global pop-culture phenomenon. From Jimmy Fallon to the National Portrait Gallery, Lily’s polka dot world went viral.
